Question: Choosing a focus strategy has its advantages, but it can also lead to: a . Market diffusion that results from unrelated product extentions. b .

Choosing a focus strategy has its advantages, but it can also lead to:
a. Market diffusion that results from unrelated product extentions.
b. Competition from other companies that decide to imitate the same strategy.
c. Market confusion when a business pursues both low-cost and differentiation alternatives at the same time.
d. Loss of sales from new market segment combinations.

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