Chose an international company (a company with global operations in many countries). 1. Identify why the company
Question:
Chose an international company (a company with global operations in many countries).
1. Identify why the company is successful in the key foreign markets in which they operate. What unique advantages or strengths do they possess to allow for international success?
2. Evaluate the challenges that the company faces globally (political, cultural, ethical, economical,technological, and legal)
3. Determine if any product adaptations have been made to market their product within an international market due to cultural differences.
4. Describe any risks or future changes that might impact the company's international trade.
5. Describe the human resources, ethical, social, and cultural aspects of your chosen International company.
International Business and the New Realities
ISBN: 978-0136090984
2nd Edition
Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger