Chris has an educational background in computer engineering. He works for IBM by assisting major customers with understanding how to install, use, and troubleshoot their networked computer systems. Chris would be best classified as a$($n$)\_\_\_\_\_.$

trade salesperson

technical salesperson

order taker

design engineer

missionary salesperson

Question $11$

$1$

Point

An order getter is responsible for selling products to new customers and increasing sales to present customers. Thus, he$/$she is responsible for:

taking orders.

promoting products.

maintaining long$-$term relationships with current customers.

creative selling.

missionary selling.

Question $12$

$1$

Point

Harvey$$s Hardware store is located in a small town in the Midwest. This store would best be classified as a$($n$)\_\_\_\_\_.$

chain retailer

discount store

independent retailer

superstore

convenience store

Question $13$

$1$

Point

Holie works as a salesperson for Lands' End. Her duties consist of taking customer orders over the telephone and ensuring that the information is properly entered so that customers will receive the products they need. Holie is a$($n$)\_\_\_\_\_.$

order getter

missionary salesperson

prospector

outside order taker

inside order taker

Question $14$

$1$

Point

If Home Depot, Delta Faucets, and Armstrong Floor Coverings pay for a television show about remodeling a kitchen on the Home and Garden Network, these companies are $\_\_\_\_$ the show.

buying time spots for

purchasing network time for

creating infomercials for

sponsoring

advertising

Question $15$

$1$

Point

If Jeans Inc. wants to ensure that customers receive a consistent message about its product, it should use the concept of $\_\_\_\_\_.$

advertising

sales promotion

integrated marketing communications

personal selling

public relations