Question: Chris has an educational background in computer engineering. He works for IBM by assisting major customers with understanding how to install, use, and troubleshoot their

Chris has an educational background in computer engineering. He works for IBM by assisting major customers with understanding how to install, use, and troubleshoot their networked computer systems. Chris would be best classified as a(n)_____.
trade salesperson
technical salesperson
order taker
design engineer
missionary salesperson
Question 11
1
Point
An order getter is responsible for selling products to new customers and increasing sales to present customers. Thus, he/she is responsible for:
taking orders.
promoting products.
maintaining long-term relationships with current customers.
creative selling.
missionary selling.
Question 12
1
Point
Harveys Hardware store is located in a small town in the Midwest. This store would best be classified as a(n)_____.
chain retailer
discount store
independent retailer
superstore
convenience store
Question 13
1
Point
Holie works as a salesperson for Lands' End. Her duties consist of taking customer orders over the telephone and ensuring that the information is properly entered so that customers will receive the products they need. Holie is a(n)_____.
order getter
missionary salesperson
prospector
outside order taker
inside order taker
Question 14
1
Point
If Home Depot, Delta Faucets, and Armstrong Floor Coverings pay for a television show about remodeling a kitchen on the Home and Garden Network, these companies are ____ the show.
buying time spots for
purchasing network time for
creating infomercials for
sponsoring
advertising
Question 15
1
Point
If Jeans Inc. wants to ensure that customers receive a consistent message about its product, it should use the concept of _____.
advertising
sales promotion
integrated marketing communications
personal selling
public relations

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