Christopher Scott Sealey, based on the information you have about university students versus faculty, what approach do you think Burger Bistro should take in their marketing efforts?

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Undifferentiated targeting strategy approach the marketplace as one large segment. Approach all consumers with the same product offering and marketing mix.

Differentiated targeting strategy $-$ pursue several different market segments. You recognize major enough differences in your market segments that it would be beneficial to approach each with different product offerings and a unique marketing mix.