CHs $1,2]$ Management Foundations Module i

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Sonia is the president of a regional bank that primarily serves small rural towns throughout a six$-$state region west of the Rockies. A few years into her tenure, some of her bank's customers began moving their accounts to competitors that provided a mobile app. Sonia had to determine which banking services, if provided via an app, would help retain her customers and which were not worth the investment in technology. In the meantime, Sonia had to maintain quality on more traditional cashier and drive$-$through services. To understand how the bank's overall service offerings fit together, Sonia utilized her skills.

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