Question: Cingular Cell, Inc. charges its customers a high contract termination fee if they cancel their cell phone contract before the expiration date. The termination fee

Cingular Cell, Inc. charges its customers a high contract termination fee if they cancel their cell phone contract before the expiration date. The termination fee is an example of a

.

customer retention fee

.

customer service fee

.

loyalty cost

.

switching cost

.

customer service penalty

Cingular Cell, Inc. charges its customers a high contract termination fee

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