Circle the correct answer symbol

1-

We are using segmentation according to localities to meet local market demands. This approach is referred to as ________ segmentation.

a.

geographic

b.

benefit

c.

end-use

d.

brand

e.

image

2-

Individual marketing do has the following names EXCEPT ________.

a.

one-to-one marketing

b.

self-marketing strategy

c.

mass customization

d.

markets-of-one marketing

e.

none of the above, they are all interchangeable

3-

Companies have to have experience in ________, and in ________ in the face of their competition.

a.

marketing; public relations

b.

managing products; managing customer relationships

c.

benchmarking; selling products

d.

managing products; benchmarking

e.

setting organizational objectives; benchmarking

4-

A ________ is anything that can be offered to a market that might satisfy a want or need.

a.

private brand

b.

service variability

c.

service

d.

product

e.

service encounter

5-

How can we define Price elasticity of demand? It is ________ divided by ________.

a.

percent change in quantity demanded; percent change in price

b.

price ; mandate

c.

percent change in price; percent change in quantity demanded

d.

the profitable price; the requesting price

e.

none of the above

6-

_____________ leads to greater competition in the PLC maturity stage.

a.

overcapacity

b.

small number of competitors

c.

poor and unprofessional management

d.

inadequate promotion

e.

a deficiency of money

7-

If the market is segmented according to light, medium, and heavy users of a product. we call this type of segmentation as ________.

a.

user status

b.

usage rate

c.

benefit

d.

behavior

e.

product frequency

8-

How can marketers expand their markets? By ___________.

a.

subliminal points of interest

b.

the deficiencies of competitors

c.

understated advantages of the product

d.

new uses of the product

e.

all of the above

9-

When customers know that the price is lower than the products value, they will buy more, and the seller loses ________.

a.

variable costs

b.

elasticity level

c.

profit opportunities

d.

break-even pricing

e.

market share

10-

___________ leads other firms in prices, new product and promotion spending.

a.

market leader

b.

direct marketer

c.

market challenger

d.

market follower

e.

market nicher

11-

The ________ is the container of a product.

a.

Package

b.

line

c.

Service delivery

d.

Branding symbol

e.

Labeling line

12-

________ can influence setting the pricing objectives and policies of that company.

a.

the sales manager

b.

top management

c.

nothing

d.

the finance manager

e.

no one

13-

The idea generation purpose is to create a large number of ideas while the purpose of the succeeding stages is to ________ that number.

a.

improve

b.

reduce

c.

evaluate

d.

expand

e.

none of the above

14-

Our company learn about our competitors strengths and weaknesses through________

a.

secondary data

b.

competitors shows

c.

word of mouth

d.

surveys taken by the competitors employees

e.

A, B, and C

15-

Mass marketers do ignore segment differences and they do target the whole market with one offer. This approach is called_________.

a.

undifferentiated marketing

b.

differentiated marketing

c.

targeting marketing

d.

blanketing marketing

e.

intellectual marketing

16-

s NOT an advantage that is gained from competitors?

a.

Competitors do play a role in increasing demand.

b.

Competitors may not share the costs of product development.

c.

Competitors improve bargainin.

d.

Companies may serve less-attractive segments.

e.

All of the above.

17-

________, new uses, and more usage of the product can be used to expand the market.

a.

monitoring competitors

b.

initiating harmful practices

c.

having new users

d.

forming a union

e.

all of the above

18-

The pricing approach were price is set to match consumers perceived value is called ________.

a.

variable cost pricing

b.

cost-plus pricing

c.

cost-based pricing

d.

value-based pricing

e.

none of the above