Citing the lecture materials $($problem recognition, internal and external information search, and the evaluation and choice of alternatives when processing under low motivation and $($high effort decision strategies. It goes through four common strategies including compensatory and noncompensatory options: multiattribute model, conjunctive model, disjunctive model, and the lexicographic model. Readings $($Get Closer to Your Customers by Understanding How They Make Choices by Itamar Simonson$)$ and $($To Keep Your Customers, Keep It Simple by Patrick Spencer and Karen Freeman$).$ and podcasts, $($TED Radio hour: Decisions, decisions, decisons$)$ Propose new strategies to influence the consumer decision process of choosing an Automotive Training school.