Cla ASSIGNMENT 2 (2).docx - Microsoft Word Giris Ekle Sayfa Dzeni Bavurular Postalar Gzden Geir Grnm Times New Roman 12 AA ESET A T ! A * Kes Es Kopyala Yaptr Biim Boyacs Pano KT Aabe x x Aa 1 Normal 1 Aralk Yok Balk 1 Baslik 2 Konu Bal... Alt Konu B... Hafif Vurg... Stilleri Deitir Bul - Mae Deitir W Seo Dzenleme Yaz Tipi Paragraf Stiller ASSIGNMENT 2 (each 5 points) 1. Fimm AKI produces sports shoes. Top managers think about backward vertical integration into the production of rubber, a key input for shoes. Rubber is traded in commodity markets and its price fluctuates significantly. The argument that has been made by the top management of the company in favor of this backward vertical integration is this, "owning our own source of supply of rubber protects us from price fluctuations and therefore will give us a competitive advantage over competitors. Explain why this argument is wrong. 2. Fimm SPT produces cheese and its major customer is a well-known pizza chain DEW. DEW. the pizza chain has developed competitive advantage, based on cost leadership in its strategic group. Should SPT vertically integrate and start to produce pizza? Why? Why not? Sayfa: 1/1 Szck: 133 EJE SE %100 - + Aramak iin buraya yazn jj E 017 17:11 11.12.2020