Class Activity 1 - Which Market Segmentation Base ? Introduction Choose from: For the examples listed below, identify which segmentation base each firm has most likely used? For your responses, A. Geographic simply choose from the table provided. B. Behavioral C. Benefits D. Demographic (Note: Sometimes more than one segmentation base in E. Psychographic combination has been used.) F. Occasion/situationActivity/Task Your response (Use A-F above) A bank that markets home loans to young married people and financial advisory services to retired people. 2 A phone company that targets people who frequently holiday in remote parts of the country. 3 A gourmet cheese company that targets people buying cheese platters for a dinner party or function. 4 Computer software firm that is most interested in households with a high level of software purchases. 5 Prestige car manufacturers who highlight the status associated with owning one of their vehicles. 6 Gaming manufacturers targeting those consumers who are interested in purchasing a gaming device in the future. 7 An electrician deciding to do letterbox drops his local area. 8 A book publisher that specializes in children's books