Class, another thing to consider as you answer this discussion is how online research has impacted market research! Online research was estimated to make up 33% of all survey-based research in 2006, and Internet-based questionnaires also accounted for nearly one-third of U.S. spending on market research surveys in the same year (Kotler & Keller, 2009, p. 101). So much has improved in the last dozen years, I am certain that number would be substantially higher today.