Class Assignment #$5$: Communicating the value prop, the

exchange, and post transactional activities

For your product:

Describe the value proposition of your product to

the customer $($using one or two sentences structure

as described in class$).$

How will you communicate the value?

What media$/$method will you use?

How will you measure your success?

What is$/$are the objective$($s$)?$

What metric will you measure?

Describe the complete customer purchase

experience.

How will you ensure satisfaction $($post$-$

transactional activities$)?$