Class, let's start the week with a very wide open conversation about your experiences with marketing. If you've been involved with this element of business let us know what your role was and share some practical applications of what you read in the text as it relates what youve seen and done.

Also, if you've made a particularly meaningful connection with a company's marketing efforts share what their approach was and why it was impactful. How do you capture an audience as an organization with a product or service to sell?