Question: Clear my choice 0 : 3 0 : 0 3 Question 5 7 Not yet answered For q , - involvement purchases, the central route

Clear my choice
0:30:03
Question 57
Not yet answered
For q,-involvement purchases, the central route to persuasion, provoking considered thought about the product, is likely to be a highly effective marketing strategy. For q,-involvement purchasefis, the peripheral route to persuasion is likely to be more effective.
a. high; low
b. low; high
c. high; medium
 Clear my choice 0:30:03 Question 57 Not yet answered For q,-involvement

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