Question: Clear my choice 0 : 3 0 : 0 3 Question 5 7 Not yet answered For q , - involvement purchases, the central route
Clear my choice
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Not yet answered
For involvement purchases, the central route to persuasion, provoking considered thought about the product, is likely to be a highly effective marketing strategy. For involvement purchasefis, the peripheral route to persuasion is likely to be more effective.
a high; low
b low; high
c high; medium
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