Clear my choice

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For John Sidanta, CEO and founder of Primaplast, a manufacturer of biodegradable plastic drinking straws made from recycled material, crafting and executing a strategy is a top$-$priority managerial task because it

$$ a$.$ is Primaplast management's prescription for doing business, its roadmap to competitive advantage, a game plan for pleasing customers, and its formula for improving performance, especially in light of impending community and some food service outlets' bans on conventional plastic drinking straws.

b$.$ establishes how well Primaplast executives perform these tasks and are the key determinants of executive compensation.

c$.$ provides Primaplast with clear guidance as to what the company's business model and strategic intent are, and helps keep managerial decision$-$making from being rudderless.

d$.$ allows Primaplast company personnel, and especially senior executives, to know the answer to "who are we$,$ what do we do$,$ and where are we headed?"

e$.$ helps Primaplast management create tight fits between a company's strategic vision and its business model.