Question: Clearly define segmentation and targeting. What are the differences in how these two marketing tools are used and how are they interrelated? b ) What

Clearly define segmentation and targeting. What are the differences in how these two marketing tools are used and how are they interrelated? b

)

What are the ways to target online communities? If you were making a recommendation to the e

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marketing officer of Amazon.com which one or ones would you recommend the firm to use? c

)

Find an example of a Web site that is using integrator positioning to market their products. Your answer should include a definition of integrator positioning.

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