Click on the link and read the case study: Under Armour Enters the Basketball Shoe Market.

Write a minimum of 250 words for each question. Make sure to give details, be thorough in your answers, and use at least two cited sources in direct quotes in your paper. For example: According to the U.S. News and World report, The University of Central Florida enrolled 59,483 undergraduate students in the Fall of 2019.

Questions:

1. What are the key components of Under Armours integrated marketing communication program? Please explain in detail.

2. What role has IMC played in helping to build the Under Armour Brand?