Question: Clickstream is a user's path to access a website(s). Businesses collect the data generated through clickstream. 4.1 Discuss the significance of clickstream data to

Clickstream is a user's path to access a website(s). Businesses collect the

Clickstream is a user's path to access a website(s). Businesses collect the data generated through clickstream. 4.1 Discuss the significance of clickstream data to the business. (10 marks) 4.2 In the context of user profiling, delineate the phrase: We can identify 'who you are' from 'where you go.' (6 marks) Activate Windows

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