Question: CLV calculatiion ( table start from year 0 and end in year 3 ) A grocery delivery company mails catalogs to a mailing list of
CLV calculatiiontable start from year and end in year A grocery delivery company mails catalogs to a mailing list of names. The response rate is The marketing cost for acquisition is $ per mailinglist name and $ per catalog mailing. Regarding the marketing cost for development, the company sends catalogs per year to all active customers. On average, customers spend $ per year. The cost of goods sold COGS is of revenues. The annual churn rate is The company expects that, after signing up customers will remain for years. Assume a discount rate and no discounting for Year Calculate the CLV after accounting for the acquisition cost. Show all your work clearly. pts The company is considering whether it should offer a $ discount to customers who spend $ or more in their next delivery. This offer is made twice a year by sending out an additional catalog each time. Offering these discounts reduces the annual churn rate by and increases spending on some orders. With the probability, of customers use the discount offers and increase their annual spending by $ while of customers do not use the offers and maintain their annual spending. Calculate the new CLV after accounting for the acquisition cost. Show all your work clearly. pts Based on your calculations, is the discount promotion worth implementing? pts
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