Question: CLV calculatiion ( table start from year 0 and end in year 3 ) A grocery delivery company mails catalogs to a mailing list of

CLV calculatiion(table start from year 0 and end in year 3) A grocery delivery company mails catalogs to a mailing list of 500,000 names. The response rate is 4.5%. The marketing cost for acquisition is $0.2 per mailing-list name and $0.9 per catalog mailing. Regarding the marketing cost for development, the company sends 6 catalogs per year to all active customers. On average, customers spend $240 per year. The cost of goods sold (COGS) is 62% of revenues. The annual churn rate is 35%. The company expects that, after signing up, customers will remain for 3 years. Assume a 10% discount rate and no discounting for Year 0.1) Calculate the CLV after accounting for the acquisition cost. Show all your work clearly. (8pts) The company is considering whether it should offer a $10 discount to customers who spend $99 or more in their next delivery. This offer is made twice a year by sending out an additional catalog each time. Offering these discounts reduces the annual churn rate by 5% and increases spending on some orders. With the probability, 60% of customers use the discount offers and increase their annual spending by $100, while 40% of customers do not use the offers and maintain their annual spending. 2) Calculate the new CLV after accounting for the acquisition cost. Show all your work clearly. (10pts)3) Based on your calculations, is the discount promotion worth implementing? (2pts)

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