Question: cmillanlearning.com / sac / 1 0 6 0 3 8 3 4 # / 1 0 6 0 3 8 3 4 / 1 0
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Disney and Paramount are both releasing an animated movie at the same time. Each company is fairly well known, and they are both deciding between pursuing two advertising strategies. Each firm knows that its profits will be affected by its own decision and the decision of the competing firm. The payoff matrix contains the estimated profits for both companies for all possible strategies. Paramount's profits are the first number in each cell and Disney's profits are the second number of each cell. Profits payoffs are in millions of dollars.
tableDisneyStrategy Strategy ParamountStrategy A $$B $$
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