Question: (CO 1) Discriminate between primary data and secondary data and their usefulness to business decision making, being sure to discuss the advantages and disadvantages of

(CO 1) Discriminate between primary data and secondary data and their usefulness to business decision making, being sure to discuss the advantages and disadvantages of each. Your response should also identify the typical sources for primary and secondary data and what you would rely on most heavily in making your marketing decisions.

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