Question: CoBE at UWW wants our MBA program ( https://www.uww.edu/online/masters/mba Links to an external site. ) to strengthen its position further and dominate as a leader

CoBE at UWW wants our MBA program (https://www.uww.edu/online/masters/mba Links to an external site.) to strengthen its position further and dominate as a leader among the following competing programs:

UW Milwaukee MBA program: https://uwm.edu/business/academic-programs/online-mba/#tab-z29t-scheduleLinks to an external site.
UW Parkside MBA program https://online.uwp.edu/programs/Links to an external site.

As (discussed in our textbook pages 312-313) and shown in Fig 9.3 below, the process of formulating an operations strategy to achieve alignment can be completed in two different directions:

Start with market requirements and then align operations resources to match them.
Analyze operations resources and then seek market opportunities that align well.

Discuss the following: Which direction would you recommend UWW pursue? Explain why? What are some concerns of using your recommended direction?

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