Question: Coca - Cola bought its bottlers. Coca - Cola Enterprises, who will do actual distribution to end retailers for them. Which competitive strategy is Coca

Coca-Cola bought its bottlers. Coca-Cola Enterprises, who will do actual distribution to end retailers for them. Which competitive strategy is Coca-Cola pursuing to generate a competitive advantage?
Economies of scale
Product differentiation
Forward integration
Backward integration
Coca-Cola bought its bottlers. Coca-Cola Enterprises, who will do actual distribution

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