Question: Coca Cola divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product. Coca Cola is obviously using ________ segmentation. A.

Coca Cola divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product. Coca Cola is obviously using ________ segmentation.

	A.	Behavioral
	B.	Demographic
	C.	Psychographic
	D.	Geographic
	E.	Age and life-cycle

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