Coca$-$Cola has strategically implemented a tailor$-$made Customer Relationship Management $($CRM$)$ system that seamlessly aligns with its diverse business needs. The company's CRM system plays a pivotal role in building and sustaining meaningful customer relationships. It harnesses data$-$driven insights to comprehend consumer preferences and behavior, fostering enhanced engagement. Through leveraging its CRM platform, Coca$-$Cola has achieved effective sales management and forecasting. The company's streamlined sales processes ensure efficient order management and distribution, contributing to optimized operational efficiency. Coca$-$Cola's suite of CRM tools for executing targeted marketing campaigns has also helped in facilitating personalized promotions and communication strategies, enhancing brand visibility. The CRM system adopted has additionally enabled in$-$depth analysis of customer data, providing valuable insights into market trends, as it utilizes analytics to refine its product offerings, ensuring alignment with evolving consumer preferences.

Questions:

Discuss the implications of the CRM system adoption on Coca$-$Cola's performance.

Explain how Coca$-$Cola would measure the success of the CRM system adopted.

You work for Customer One, a small consulting company that specializes in enterprise$-$wide strategies. The owner of Classic Cars Inc. has hired you to help him formulate a strategy to put his company back on track. Develop a proposal detailing how an ERP system can alleviate the company's problems and create new sales opportunities.