Question: Coca - Cola's the happiness machine - a vending machine that gives out seemingly endless cans of Coca - Cola, plus surprise gifts such as

Coca-Cola's "the happiness machine"-a vending machine that gives out seemingly endless cans of Coca-Cola, plus surprise gifts such as bunches of flowers, balloon animals, pizzas, and giant sandwiches-is an example of
guerrilla marketing
transactional marketing
entrepreneurial marketing
traditional marketing
 Coca-Cola's "the happiness machine"-a vending machine that gives out seemingly endless

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