Coca-Cola company  is for your project, explaining why you chose that company, and  think of a new product your chosen company could launch. Your product concept can be anything, so do not limit your ideas, because you do not have to justify your new product idea, just explain how you would do market research for it.

You will describe the new product concept that you are suggesting for launch as well as the proposed research objectives and design, taking into consideration test market surveys, interviews, secondary research, etc. Keep in mind that in developing a new product concept, you should think of what the company is known for,  what the general public expects from the company and would accept from them, and  what a segment of the population might want/need but are unable to acquire in a satisfactory manner.

Answer rating: 100% (QA)

Company CocaCola Company Analysis The CocaCola Company is a multinational beverage corporation that produces sells and distributes CocaCola and over 5... View the full answer