Coca-Cola decided to market all of its top beverages under one tagline. What is the main goal
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Coca-Cola decided to market all of its top beverages under one tagline. What is the main goal behind this move? Consumers are less likely to confuse the many beverages if there is a single tagline. A single tagline builds on the tradition of original Coke while showing the company's evolution. Coca. Cola wants consumers to know that all of their options are essentially the same Using a single tagine cuts down on trademark costs.
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