Coca-Cola has decided to extend its brand by selling bottled and canned Coconut Water because of the
Question:
Coca-Cola has decided to extend its brand by selling bottled and canned Coconut Water because of the following marketing attributes:
It is a natural (non-chemical) drink, an Organic drink, a Vegan drink, Clear tasty water, a Healthy drink and No sugar drink. An environmentally friendly and sustainable product.
Addresses the following questions.
Question 1: On Marketing Research
What type of marketing research should be used to gather the information required to make the best decisions?
Question 2: On Marketing Research
What types of research questions do you need to answer? Provide examples.
Question 3: On Keys to Success
Discuss three or more factors that will determine the success of your marketing plan.
Question 4: On Marketing Organization
What are the roles and responsibilities of the people that make up the marketing team?
Question 5: On Contingency Planning
What risks could your marketing plan face?
Question 6: On Contingency Planning
How will you monitor those risks and make changes?
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey