CODA communication consulting a$.$ STP Analysis $(35$ pages$)$: In this section, based on your SWOT analysis, you will need to choose the opportunities that match the core competencies of your company. Then you need to analyze, decide and select at least one new market segment. You will need to justify your selection $($why are the right ones to grow the company$$s business$/$market$),$ describe how to target them, and describe how you are going to position your company$/$product$/$service to those market segments.

For example, if your company is producing a healthy product and you find that there is a healthy$/$wellness trend, you will have to find who in the marketplace embraces such trends and then decide which $3$ market segments are worth pursuing $($who are they, where are they, what is their lifestyle, are they substantial, profitable, reachable?$).$