Code $/$Title: MGT$6202$E Business Research Methods

Type : Writing a Literature Review

Assessment Objective:

The primary objective of this assessment is to evaluate ability to conduct a comprehensive literature review for chosen research topic $($BUYING AND SELLING BEHAVIOUR IN SUPPLY CHAIN MANAGEMENT AND OMNI$-$CHANNEL MARKETING$).$ This assessment aims to assess skills in identifying, synthesizing, and critically analyzing relevant scholarly literature to build a strong theoretical foundation for your research methods.

Learning Outcome Assessed:

Evaluate various business research methods utilized in the business decision making process.

Instructions:

$1.*$ BUYING AND SELLING BEHAVIOUR IN SUPPLY CHAIN MANAGEMENT AND OMNI$-$ CHANNEL MARKETING$*$ Clearly articulate the research problem and objectives.

$2.$ Conduct a Systematic Literature Review: Identify and access relevant databases, journals $,$and academic sources related to research topic. Conduct a systematic literature review to gather a comprehensive understanding of existing research and theories in the chosen area.

$3.$ Synthesize Key Findings:

Summarize the key findings from the selected literature, focusing on concepts, theories, and empirical evidence relevant to your research topic.

Provide a clear and concise synthesis of the literature, highlighting any gaps, debates, or contradictions in the existing research.

$4.$ Evaluate Methodologies and Approaches:

Analyze the methodologies and approaches employed in the studies reviewed.

Assess the strengths and limitations of the methodologies used in the existing literature.

$5.$ Identify Theoretical Frameworks:

Identify and discuss the theoretical frameworks employed by researchers in the literature.

Evaluate the appropriateness and effectiveness of these theoretical frameworks in addressing the research questions.

$6.$ Address Emerging Trends and Future Directions:

Identify any emerging trends or new directions in the literature related to research topic.

Discuss how these trends may impact the relevance and significance of the research.

$7.$ Organize and Structure the Literature Review:

Organize the literature review in a coherent and logical manner.

Ensure a clear structure with headings, subheadings, and a logical flow that guides the reader through the evolution of research on the chosen topic.

$8.$ Critical Analysis and Integration:

Provide a critical analysis of the literature, highlighting the strengths and weaknesses of individual studies.

Integrate the findings into a cohesive narrative that supports the rationale for your research.

Crieria:

Relevance of Research Topic: Selection of a research topic from the given list that is relevant to the module and clearly articulated research problem and objectives.

Comprehensiveness of Literature Review: Thorough and systematic review of relevant literature, covering key concepts, theories, and empirical findings.

Critical Analysis: Critical evaluation of methodologies, theoretical frameworks, and the overall quality of the literature.

Synthesis of Key Findings: Clear and concise synthesis of key findings, identifying gaps, debates, or contradictions in the literature.

Organization and Structure: Well$-$organized literature review with a clear structure, headings, and subheadings.

Integration of Literature with Research Objectives: Effective integration of literature into a cohesive narrative that supports the rationale for the chosen research topic.

Identification of Emerging Trends: Awareness and discussion of emerging trends and potential future directions in the literature.