coffe shope

(coffee shop is project)

Opportunity Problem & Solution Problem Worth Solving Our solution Industry Analysis and Target Market Market Size & Segments Competition Current alternatives Our advantages The question you should ask yourself when determining what should be in the Executive Summary is Would knowing this information impact whether the investor chooses to invest or not? If the answer is yes, most likely it should be included in the Executive Summary. Remember, the investor/lender will read the Executive Summary first, so it must be well-written and contain all pertinent information to entice them to read further.