Question: Cognitive dissonance is any incompatibility or inconsistency between attitudes or between behavior and attitudes. The theory argues that inconsistency is uncomfortable and that individuals try

Cognitive dissonance is any incompatibility or inconsistency between attitudes or between behavior and attitudes. The theory argues that inconsistency is uncomfortable and that individuals try to reduce the discomfort and thus, the dissonance. Please explain in what basic ways individuals reconcile differing attitudes and align their attitudes and behavior so that they appear rational and consistent. (3 basic ways)

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