Coke and Pepsi offer products that are close substitutes. How do thecompaniesposition their brands to differentiate theirproducts? Each of the brands have used celebrity endorsers.Name acelebrityendorser for each brand and how they reflect a differentposition in the market. How are Coke and Pepsi positioning themselves tobe thedominant choice ofthe younger generations such asGeneration Z and Alpha?

Answer rating: 100% (QA)

Coke and Pepsi have long been engaged in intense competition positioning their brands to differentiate their products while targeting various demograp... View the full answer