Question: Cola Wars Continue: Coke and Pepsi in 2010 article 1. what was the thesis for the Cola Wars Continue: Coke and Pepsi in 2010 article

Cola Wars Continue: Coke and Pepsi in 2010 article

1. what was the thesis for the Cola Wars Continue: Coke and Pepsi in 2010 article ?

2. what were the three major learning outcomes of the case ?

3. what strategic business model did the case use ?

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