. Cola wars is the popular term for the intense competition between Coca-Cola and Pepsi displayed in their marketing campaigns, which have featured movie and television stars, rock videos, athletic endorsements, and claims of consumer preference based on taste tests. Suppose, as part of a Pepsi marketing campaign, 1,000 cola consumers are given a blind taste test (i.e., a taste test in which the two brand names are covered up). Each consumer is asked to state a preference for brand A or brand B.

1. Identify the population of interest in this study.

And: All cola consumers

b. Identify the variable of interest.

And:

c. Is the variable stated in part (b) numerical or categorical?

d. What is the sample?

e. Based on the blind taste test results, what is the statistical inference of interest to the Pepsi marketing campaign?

. Cola wars is the popular term for the intense competition between Coca-Cola and Pepsi displayed in their marketing campaigns, which have featured movie and television stars, rock videos, athletic endorsements, and claims of consumer preference based on taste tests. Suppose, as part of a Pepsi marketing campaign, 1,000 cola consumers are given a blind taste test (i.e., a taste test in which the two brand names are covered up). Each consumer is asked to state a preference for brand A or brand B.

1. Identify the population of interest in this study.

And: All cola consumers

b. Identify the variable of interest.

And:

c. Is the variable stated in part (b) numerical or categorical?

d. What is the sample?

e. Based on the blind taste test results, what is the statistical inference of interest to the Pepsi marketing campaign?

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