COLLAPSE

As you read about quality imperative $($pp$.292293$ in your eTextbook$),$ you will see the mention of Apple turning to OLED displays to resolve quality issues in previous iPhone models. You might be surprised to learn, however, that Samsung was the first to introduce OLED display technology in their cell phones, years ahead of Apple, to help it gain a larger market share. Both highlight different applications of a quality imperative.

Share an example of a global company whose strategy is to achieve higher quality in order to increase market share and profitability. Discuss the improvements your selected company made and whether that strategy was deemed successful in satisfying company objectives.