Question: College students have never been seen as a strong segment of the market for Home Depot. In effort to better meet the needs of this

College students have never been seen as a strong segment of the market for Home Depot. In effort to better meet the needs of this segment, Home Depot is advertising in the student newspaper website. Reaching this additional segment is best described as:

Group of answer choices

A. product development

B. diversification

C. market development

D. market penetration

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