COM$1100$ Communications Technologies

Assignment $1$: Cultural Intelligence

Value: $20\%$

This assignment is based on what we've learned during the first three weeks of class. It will give you the opportunity to communicate about cultural intelligence in a current business situation.

Select a news article that has been published over the last $12$ months. It must feature a Canadian organization $($corporation$,$ government or not$-$for$-$profit$)$ that also has a foreign content or connection. For example, if a Canadian company were opening a new plant in another country this would be newsworthy. Other examples could be the negotiation of a trade agreement by the Canadian government, or the acquisition of a foreign company. For the purposes of this exercise the foreign country cannot be the US$.$

Requirements:

First, provide a summary of the article. Then describe what the organization expects to achieve $($its goals$)$ in the foreign land. For example, it may be that the organization's goal to achieve greater sales or heightened awareness around a particular issue. The topic may not always be good news.

Next, based on what you have learned about communications, culture and language create a compelling narrative that addresses the cutlural intelligence required for the Canadian organization to achieve its goal. Your story must cite factual evidence, with sources, and convey a clear picture through language.