Question: Combiners A ) look at various submarkets for differences rather than similarities. B ) try to increase the size of their target markets by merging
Combiners
A look at various submarkets for differences rather than similarities.
B try to increase the size of their target markets by merging two or more segmentsC aim at one or more market segments and offer each different marketing mixes.
D have decided to sacrifice profits for sales volume.
E aim at one submarket with a specialized marketing mix
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