Question: Combiners ( as opposed to segmenters ) try to increase the size of their target markets by combining two or more market segments. want to
Combiners as opposed to segmenters
try to increase the size of their target markets by combining two or more market segments.
want to avoid "inviting" competition.
are not target marketersthey aim at everybody.
try to develop a different marketing mix for each submarket.
try to satisfy target customers "very well" rather than "pretty well."
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