Question: Combining sales objectives with communications objectives: a. will almost certainly spell disaster for an advertising plan. b. may seem effective on paper but may confuse

Combining sales objectives with communications objectives:

a.

will almost certainly spell disaster for an advertising plan.
b.

may seem effective on paper but may confuse consumers during the campaign.
c.

is the only way to identify truly quantitative benchmarks for the campaign.
d.

can be an excellent way to develop an advertising campaign.

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