Come up with a detailed question and 4 multiple-choice answers with the answer provided for one of the following learning objectives:

(Be descriptive and Creative)

Learning Objectives:

- Marketing Channels

- Retailing

- The Communication Process

- Integrated Marketing Communications, Advertising and Public

- Personal Selling, Sales Management, and Sales Promotion

- Direct, Online, Social, and Mobile Marketing

Examples of good questions: *(do not answer, questions below are examples!)* make your own questions

1. Gatorade has a management style that puts the customer at the heart of all of its marketing decisions. Gatorade does a lot of consumer research and learns about its customers' needs and wants before creating products that meet and exceed customers' needs. Which of the following marketing management orientations does Gatorade pursue?

a. The marketing concept

b. The selling concept

c. The production concept

d. The product concept

2. Johnson & Johnson is environmentally responsible by planting and farming the trees it uses to make Band-Aids' boxes. Johnson & Johnson is engaging in what type of marketing?

a. Sustainable marketing

b. Market penetration

c. Market development

d. Market targeting