Come up with a rebranding by introducing a developments on chevron's logo$.$ Discuss the details and it's future brand position.

The proverb $$What you name the ship, that$$s how it sails$$ is not an empty phrase for big businessmen. A lot depends on the brand name: the attitude of the target audience, customer loyalty, and increased consumer interest. It is good when the brand is promoted and its name is on everyone$$s lips. Nevertheless, a necessary element of the organization of any business is to create a visual link to the logo$.$ The time comes, and the brand acquires a visual design, a graphic outline, which, at the slightest glance at it$,$ instantly builds an associative array with the name and the goods or services offered.

Today, the logo solves many problems, so no self$-$respecting entrepreneur will not refuse the opportunity to remind themselves customers, with a bright and memorable symbolism. Establishing an emotional connection with the client through a visual image is the main task of a logo$.$

The path to creating a unique and ideal image for a specific business activity is thorny and interesting in its own way. The example of the Chevron logo shows how important it is to define your business niche precisely, work with customers in the same cultural field, and give feedback not only in the form of innovations in production but also to change the appearance as you work on your mistakes.

Today, Chevron is well known to Americans as its gas stations are located almost all over the United States. The brand has gained credibility among competitors, customer loyalty, and a lot of respect in the field of entrepreneurship. And all because not only high$-$quality raw materials and excellent service provided by the staff but also quality design developed personality made Chevron the flagship of the fuel industry.