Question: Come up with an idea for a new service. Develop a marketing mix strategy for your new service. Here is an example of the marketing
Come up with an idea for a new service. Develop a marketing mix strategy for your new service.
Here is an example of the marketing mix for an auto-leasing company that specializes in inexpensive leases for college students: Product: two- to three-year-old compact cars with low mileage, maintenance included Price: $99 to $129 per month on a two-year lease Place: franchises in college towns Promotion: college newspapers, radio stations, direct mail
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