Come up with one $($specific and distinct$)$ behavioral change you would like to assist implementation of $($or at least that you see needs to be implemented$)$ in San Diego.

Explain key background information:

What is the problem?

Who is impacted by this problem?

Whose behavior would you want to change? $($this is your audience$)$

What are the barriers to change? $($why might this audience not want to change their behavior, why might they resist, etc.$)$

What are the benefits of change? $($what are the benefits for your audience $($or what might motivate them to change$),$ who else benefits, how do they benefit$)$