Question: Coming up with a brand name is a rigorous exercise. Organisations spend time and money before they can settle on a specific brand name. 4

Coming up with a brand name is a rigorous exercise. Organisations spend time and money before they can settle on a specific brand name.
4.1 With the foregoing statement in mind, appraise five (5) key brand-name selection considerations to be able to judge if UNIQ was a well thought out name.
Coming up with a brand name is a rigorous exercise. Organisations

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