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There are multiple steps in the personal selling process. The steps are as follows: 1. Prospecting 2. Pre approach 3. Approach 4. Making the presentation 5. Overcoming objections 6. Closing the sale 7. Following up. Prospecting is the process of finding potential buyers of your product or service. Pre approach refers to the process of finding any problems and accessing all components that need to be successful before beginning. Then the approach which is when you encounter the potential customer. The presentation is when you must attract and hold the potential buyer's attention to keep interest in product or service. Overcoming objections is when one must ease potential customers' nerves and show them that the product or service is worth their time. Finally, closing once you asked the potential buyer if they are interested in investing in the product or service. After closing one must follow up with the customer to make sure they are satisfied with their purchase and if they have any concerns about their investment. I believe taking these steps will not only work but also will help with building lifelong relationships with your customers. After engaging with customers but showing them, it is important by following up with them after closing will help them be at ease and come back to work with you again.