Comment on post: Strangely enough, I would say I utilize New Skin which is a certain brand of liquid bandage. I$\text{'}$m loyal to it for a few reasons. First, every saw often I get a small cut or the like isn't really treated properly by a traditional bandage. This product acts as a liquid that covers the cut, and it provides a more solid boundary than a normal bandage does for small cuts. As such, in the instances of small cuts it is more effective when being used for coverage. Further, it also works as an antiseptic as it goes into the cut, so it does two jobs as one product. Instead of cleaning out the wound and then covering it with a bandage, this product does both things. It kills two birds with one stone. This is why I utilize this kind of product, but it doesn't explain why I use this particular brand. After some analysis I concluded that I remain loyal to it as it fills the need of bandaging, and because of familiarity bias. I remain loyal to New Skin because I am familiar with it$,$ but I am not familiar with other similar brands. Obviously, familiarity drives me to purchase this product because I already know the product I am getting. By buying this every time, I keep myself from buying competitive products.