Comment on the peer's write up:

• Identify 3 things that your peer has done well in their write-up.
• Identify 3 things they should address in their revisions.

Be specific. Tell your peer that you think they did well describing the product because it is clear how the product offering meets the target market's needs (and then state exactly what that need(s) is).

WRITE UP: Crocs company has built on the belief that shoes can bring happiness to people every day because of their comfort, simplicity, and beauty. Crocs claims their shoes are the most delightfully comfortable in the world. Crocs use lighter, more affordable, and softer materials than other brands, which defines them as a top casual footwear company.

Crocs is available in over 85 countries and started in 2002 in Bloomfield, CO, US. The unusual shape of the shoes caught a ton of peoples attention what made company recognizable and popular around the world.

In this marketing plan I will be focused on their product named crocs shoes, particularly I want to focus on crocs shoes which professionals will wear.

The next step I would love to move to is mission statement. Crocs mission statement is simple straightforward meaning. We work hard to make you comfortable in your own shoes.

SWOT is a very important part of any marketing plan which helps to improve weaker and stronger sides of company and also a place where company can grow and place where company should protect itself better. Strength of crocs brand: Comfort and Functionality of Product, Diverse Product Portfolio (Range of different styles), Global Presence (Worldwide recognition and presence), Eco-Friendly Initiatives (promotion of sustainability, production of eco-friendly products), Customer Loyalty. Weaknesses of crocs brand: Dependence on Key Product (Clog-style shoes only, makes it hard to follow the current trends), Brand Perception (Some people dislike the design of Crocs shoes), Limited Target Audience (Only casual settings of wear, cannot be worn to formal or professional setting), Competition (Very competitive footwear industry which offers similar products), Vulnerability to Seasonality (Revenue depends on warm weather conditions).

Crocs' strategic focus on professionals as their target market stems from the recognition of the substantial revenue potential derived from healthcare workers, hospitals, and medical organizations. The pivotal factors of design, comfort, wearability, and durability underscore the compelling reasons for professionals to choose Crocs. This emphasis on product quality and alignment with the unique demands of the professional footwear field positions Crocs as a progressive leader, poised to capture a significant advantage in the market and bolster the company's sales.